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The Sheffield Showcase project is a visual merchandising scheme run by The Source in conjunction with Sheffield City Council.
The Sheffield Showcase brings together creative talent, retailers and apprentices to animate the Sevenstone development site. The project creates an outdoor gallery in the city centre to help maintain/boost footfall, creating a better environment for customers visiting businesses still operating in the area, as well as providing opportunities for future Sheffield retail talent who will drive the success of the New Retail Quarter in years to come.
Councillor Ian Auckland, Cabinet Member for Business, Transport and Skills said: "This project is so much more than just making a few windows look pretty. As well as animating vacated shop fronts in the city centre it also provides young visual merchandising apprentices with the skills and on the job learning that they need to get on. The project has already seen hundreds of artists, retailers and exhibitors showcase their wares and has definitely brightened up the city centre rather than simply having boarded up windows in the Sevenstone development area. Sheffield Showcase not only shows off the city's existing talents but nurtures the next generation."
Sheffield Showcase was originally launched in July 2009. The project is funded by Sheffield City Council and co-ordinated by the council in partnership with The Source. The dynamic initiative offers a platform for local businesses and creative individuals to contribute to the improvement of the city by showcasing their wares within the window spaces. The displays also present up and coming Sheffield retail students with the chance to develop their skills within a genuine retail environment.
The Source curate each window space through their visual merchandising scheme alongside Sheffield artists, designers and retailers. Combining new talent with existing retail expertise, it has already provided a benchmark that other towns and cities have followed. The Showcase constantly evolves. Longer term it is hoped the Showcase model/partnership will move on as redevelopment begins and be used to address other areas in transition in the City Centre. Anyone with an idea is being encouraged to submit it to the Source for consideration.
If you have an idea for Sheffield Showcase contact The Source on 0114 2728094 or email david.webber@thesourceacademy.co.uk.
